Challenge

Leapp is an online retailer specialising in refurbished Apple products. It’s their mission to make Apple products as widely accessible and affordable as possible.

In the ever-expanding market of refurbished Apple products, Leapp needed their brand to stand out from the rest. They needed our help to develop an engaging brand strategy and statement that conveys their unique qualities and value props – being high-quality, sustainable, affordable, and with excellent customer service.

Sister Insight

To build stronger and more loyal customer relationships, Leapp’s brand communication needed to connect with their audience. We shifted their messaging from being dull and product-oriented to conversational and service-oriented. This would help them connect with a wider target audience and expand their reach – essential for a brand whose aim is to make their products accessible to all.

Idea

To achieve this service-oriented tone, we wanted to communicate Leapp’s benefits from the customers’ perspective. Rather than listing complex tech specs, we’d focus on customers’ personal thoughts and feelings – how Leapp’s products and deals make people feel. This would help us communicate their product benefits in a way that’s clearer, more relatable, and more personal. 

Deliverables

Brand manual | Key visuals | Website & Newsletter | Campaigns | Flyers | E-mail template | Banners

Key visuals

We used playful text balloon graphics to reflect customers’ thoughts. Bright colours, hand-drawn doodles and a conversational tone of voice give their brand communication a warm, approachable touch.

Campaign

We launched the #sweetdeals campaign, focusing on the benefits of landing high-end tech at discounted, affordable prices.

Email TEMPLATE

We created a user-friendly email newsletter template that’s engaging from a visual and content perspective. To add value, our template includes sections that lets Leapp share handy tips and tricks on how to use their products.

Whether I’m creating shareable content, sustainable solutions or mindful tools, I’m on it with a Charm that’s contagious.