Sister | News

Sister is proud to announce a new partnership with thinknewgroup, a Munich based agency with a good track record in marketing to women. www.thinknewgroup.com

Thursday February 23rd Marianne van Leeuwen will be a keynote speaker at the Marketing to Women conference by Euroforum. Relations of Sister get a 20% discount. Contact us for your VIP code before applying.

Sister developed an e-mailing for Verstegen especially for Valentine’s Day. The Valentine’s Day recipe was a lot easier to realize than the Italian declaration of love.

Bridge2Food invited Marianne van Leeuwen to give a presentation at the Healthy Bars & Grain Snacks Conference in Cologne (Germany). She showed that marketing to women is highly relevant to the healthy food industry.

For Hunkemöller we developed a digital magazine on fashion and trends. The first So Me Magazine got very positive feedback from bloggers and readers. The next issue is planned for February.

Marianne van Leeuwen has been active in female marketing for over 4 years. Since September 2011 you can learn all about her thoughts and insights in her book 'Mag het ietsje minder roze? De geheimen van vrouwenmarketing' (roughly translated: 'A little less pink please. The secrets of female marketing'). That loads of people want to learn more about connecting to women became obvious during the launch of the book at 29-09-2011 in Dauphine, a restaurant in Amsterdam. Here, Marianne herself and the renowned American journalist Fara Warner (Wall Street Journal) gave lectures about marketing to women. People learned, had some drinks and the first books where sold...

Our client Sizz was sponsoring the Generation 12 show at Amsterdam International Fashionweek and therefore we made a fabshionable, streetstyle clip that was shown at the runway.  So proud we were, when we saw our work on the enormous screens! Watch it here!

Sizz is the new mobile provider by RTL and Vodafone. Sisteract is responsible for the brand strategy and developed the name, style and introduction campaign. Sizz is a unique brand that does everything in her own way. Just like us!

Emergiek is a healthcare insurance company especially for women. Because it focuses on women, Energiek knows what a woman wants and what are her needs and wishes. But what are those wishes? To find out, Sisteract created an action on the LINDA.-website. Women could tell what they wanted from a healthcare insurance and could win nice gifts by doing so. Like a Soap-coupon. Or even a personal trainer. Which was won by a lady from Groningen. Nice!

De website van Glamour is live gegaan op de 5e verjaardag van Glamour Magazine. Sisteract heeft voor Glamour een nieuw concept ontwikkeld waarin 'celebrate fashion' vertaald is naar een visuele beleving. De website biedt bezoekers de mogelijkheid om zelf fashion foto's te publiceren en op items in foto's van elkaar én de redactie te reageren. Hiermee wordt de website een plek voor inspiratie en conversatie over fashion. Bekijk in portfolio